Sortium
Work
BRANDING / ART DIRECTION / DESIGN / WEBSITE
Sortium is a leading web3 technology company that brings together AI and blockchain for immersive virtual games and experiences., built on their proprietary platform, DoubleHELIX. Sortium needed a brand that instilled trust, innovation, and leadership — in an emerging space. Sortium’s tech is complex, but its mission is simple: building cutting-edge technology that makes web3 accessible to more creators and innovators.
To capture this, a vibrant and dynamic visual identity was developed, extending seamlessly across investor pitch decks, web, and social platforms. Their product, DoubleHELIX, also needed a sub-brand that would blend seamlessly into the Sortium world while still maintaining its' own identity.
The colorful, momentum-driven designs, morphing gradients and dynamic logo family reflect Sortium's velocity and fearless innovation in the web3 space. The color palette is anchored by an electric hue of magenta. As an extra-spectral color, magenta doesn’t exist in the visible spectrum—rather it’s imagined in the mind, mirroring Sortium’s ability to envision and create immersive experiences for their clients.
