Sebastians La Cocina Food Truck Branding
, Branding
Sebastian's La Cocina is a Colombian food truck based out of the Denver area. The design was inspired by his childhood trips to Colombia, where he learned to cook authentic recipes from is grandmother. All design elements, from colors to illustrations, were chosen specifically to recreate a true Colombian experience.
role: art director / designer
Behind the design
I drew custom illustrations that represented common motifs of Colombian culture: palenqueras, the Sombrero vueltiao, coffee beans, arepas and empanadas.