art director
art director
The North Face wanted to create a digital, interactive quiz allowing key publications such as Freeskier, Powder, Snowboard, Outside, etc. the opportunity to find their ideal ski kit and gain a deeper understanding of which types of terrain and skiing/riding the Steep Kit was designed for, in a fun and interactive way.
role: art director / designer
An increased presence as a leader in the snow apparel space.
The results were based on a series of questions looking to determine the terrain they ski, conditions they ski in, style preferences, etc.
We wanted this interactive quiz to amplify and ignite endemic media’s interest and excitement on The North Face's snow sports apparel.