art director
art director
Despite a respectable reputation within the New Orleans community, Xavier, an HBCU, needed to rethink how they presented the University to prospective 15 to 18-year-old students and parents. They needed a major brand redesign and a bold campaign to modernize the University.
role /// art director / designer
Lead art director and designer on a brand new 45-page brand book for the University.
A website and digital redesign was the second tier of the rebranding process.
is a testimonial-based campaign that showcases noted alumni as proof that Xavier is the place to grow. By sharing quotes and stories from former Xavierites who have gone on to find great success, we are proving the school’s value and inviting prospective students to join and build on the legacy.
The LEAVE READY bus wrap features local New Orleans artist and Xavier Alumni, Terrance Osborne and one of his greatest works, Flavor of New Orleans.